The story started
Is it possible to provide support and structure for designers and illustrators without taking a third of their income? In the graphic design world, it seems to be standard for representation to take 25-35% of the project value as their “cut”. While a business does need a source of income to continue to operate effectively, you don’t need to build an empire on the hard work of those who trust you. That is the foundation of Atomsmasher, a streamlined process stripped of bulk and clutter combined with a sense of responsibility and duty not to us as an entity but to our illustrators and designers creating the work.
Driven by a punk rock DIY mindset and with close friends in the industry, it became something we quickly realized we would need to build ourselves. Over the course of several months, we poured over countless systems, looked at all of the best ways to streamline things, figured out where we needed support and where we didn’t. Through this we were able to create a high functioning system driven by the creatives in support of the creatives.
In particle physics, colliders (aka Atomsmashers) are use as a tool to take supercharged particles and slam them into each other. It sounds like science fiction but using it they have discovered new and exciting things previously thought impossible or only dreamt about. That is what we do here… but with art, not atoms. We combine the ideas of our clients, our direction and the skills of our artist roster to create unbelievable things.
After a certain high level of technical skill is achieved, science and art tend to coalesce in esthetics, plasticity, and form. The greatest scientists are always artists as well.
– Albert Einstein
While art and the science of business often times struggle in a left brain vs right brain fight to the death, it is our job as a representation firm to have the creative knowledge and skillset to direct the designers and the business acumen to accommodate the needs of our clients.
We’ve also never been much for doing things the old fashioned way and prefer to take a step outside of the box. Where is the creativity in doing things the same way as everyone else?
Sure, this page may seem like it was largely aimed at the artists and designers. Much like an iceberg, that’s just what you can see. The bulk of your benefits are behind the scenes. When we’re able to trim the fat for our designers, you come out ahead.
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When the artist gets a bigger cut, they don’t have to charge as much for a project to make it worth their time and effort.
A happy designer is a good designer. It’s pretty simple logic. Burnt out designers often fail to capture their full potential.
When we remove unnecessary agency overhead, you don’t have overinflated budgets. With less hands in the pot there’s more to go around. Everybody wins.
Artists that make more per project don’t require as many projects to make a living. That means they are more available for you when you need them.